From Invisible to #1 — JP Joinery Kent's Local SEO Success Story
🛠️ About the Client
JP Joinery Kent is an award-winning bespoke joinery company with over 21 years of experience, specialising in everything from traditional carpentry to high-end restorations on heritage and listed buildings.
They've earned two Sussex Heritage Trust Awards and are known for exceptional craftsmanship and service across Kent and the South East.
⚠️ The Challenge
Despite their reputation and decades of experience, JP Joinery had a big problem: They were practically invisible online.
When they approached us, they were ranking 18th locally in Kent for their most important keywords. Their primary source of business was still word of mouth — meaning they were missing out on a huge number of high-intent local searchers looking for joinery services.
💡 Our Strategy
We enrolled JP Joinery into our 12-week Local Visibility Accelerator programme. Here's what we delivered:
Google Business Profile Optimisation
Cleaning up and enhancing their GMB for better visibility in the map pack.
Website Audit & Optimisation
Fixing technical SEO issues and improving on-page content for better crawlability and UX.
Local SEO Strategy
Building citations and securing local backlinks to boost trust signals.
Hyperlocal Content Creation
Including location-specific service pages and Kent-focused blog content to improve topical relevance and coverage.
🚀 The Results
By the end of the 12-week programme, JP Joinery had skyrocketed from:
Rank
18
Rank
2
for their primary keywords in Kent
This dramatic improvement led to a noticeable uplift in leads coming directly from Google — calls, website enquiries, and GMB interactions.
"Service from start to finish was excellent. The team outlined the process and made it very simple. And most importantly, the results were very good. We went from ranked 28th to 2nd in the space of a couple of months and we noticed a big uptake in leads from that. Would highly recommend!"
Mitch, Director of JP Joinery
The Proof: Before vs After
Before Campaign:
- Average ranking position: 18.56
- Limited visibility in target area
- Scan date: September 16, 2024
After Campaign:
- Average ranking position: 2.34
- Dominant visibility in Kent
- Scan date: November 18, 2024
Want Results Like This?
Our Local SEO system is designed for trade businesses who are amazing at what they do — but need help getting found online. If you're tired of being buried in Google results, let's change that.
Client Information
- Industry:Joinery & Carpentry
- Location:Kent, UK
- Campaign:12-Week Local Visibility Accelerator
- Website:jpjoinerykent.co.uk