Case Study: Manchester Electrical Contractors
From Zero to 50+ Calls a Month — How Manchester Electrical Contractors Built a Lead-Generating Machine
See how we helped this trusted electrical business go from no online presence to a steady stream of quality leads.
About the Client
Manchester Electrical Contractors are a team of experienced, NICEIC-registered electricians based in Manchester, offering reliable electrical services across domestic and commercial sectors.
Domestic Services
Full house rewiring, lighting, consumer units
Commercial Work
EICRs and PAT testing for businesses
EV Chargers
Installation and maintenance
Security Systems
CCTV and fire alarm installations
The Challenge
They didn't exist online.
No website
Starting from absolute zero with no web presence
No Google Business Profile
Missing from local map searches completely
No rankings
Invisible to potential customers searching online
No leads from search
Relying 100% on word of mouth referrals
🔧 What We Did
Manchester Electrical Contractors joined the Local Leads Accelerator programme with one goal: build an online presence that actually generates leads.
Built a full website from scratch
Optimised for conversions and SEO
Created high-converting service pages
For every key service offering
Added location landing pages
Targeting specific areas around Manchester
Set up and optimised Google Business Profile
Complete with photos, services and reviews
Implemented citation building & backlink outreach
Local authority stacking for credibility
Launched hyperlocal content strategy
Building topical relevance and keyword coverage
The Results
Within the first 12 weeks, Manchester Electrical Contractors were already ranking for several service-based keywords. By the 6-month mark, they were getting a consistent stream of leads from Google — without spending a penny on ads.
Current Rankings:
Now ranking on Page 1 for four high-volume keywords with a combined search volume of 4,000+ per month
Call Volume
50+
calls per month
All from local, high-intent customers
What the Client Said
"We started working with Local Leads Accelerator when we were just getting off the ground. We had no real online presence, no leads coming in, and were relying purely on word of mouth.
Within a few months, we started seeing our website climb the Google rankings, and enquiries started picking up. Now, after 12 months, we get a consistent flow of high-quality leads every single month — all from local customers actively searching for electricians.
Working with Local Leads Accelerator has completely transformed our business. We've gone from being a generic contracting company struggling with inconsistent work to a well-known local brand with a steady pipeline of jobs. It's honestly been a game changer."
— Jason, Owner of Manchester Electrical Contractors
Want Similar Results?
If you're an electrician (or any local trades business) tired of relying on word of mouth or Checkatrade scraps, let's build you a system that gets consistent, high-quality leads every month.