Case StudiesSixtowns Waste

    From Rank 9 to Rank 1 — Sixtowns Waste Dominates the Map Pack in Just 12 Weeks

    Stoke-On-Trent
    Sixtowns Waste Logo

    Key Results

    From rank 9 to rank 1 in Google Map Pack

    312% increase in Google Business views

    189% increase in phone calls

    About the Client

    Sixtowns Waste is a trusted waste management and skip hire company serving Stoke-on-Trent, Staffordshire, and Cheshire. Their comprehensive services include:

    • Skip hire
    • Grab hire
    • Hazardous waste disposal
    • Rubbish removal
    • WEEE waste and scrap metal clearance

    With the ability to handle everything from domestic clear-outs to complex commercial waste streams, Sixtowns delivers tailored, fully compliant solutions across the region.

    The Challenge

    Despite their reputation and wide-ranging services, Sixtowns Waste was struggling to get found online.

    • Poor visibility on Google
    • Low traffic to their site
    • Weak performance on their Google Business Profile

    Ben, the owner, had already dabbled in SEO — but the rankings weren't moving fast enough to generate a real return. They needed expert input to boost their local search presence and bring in consistent, qualified leads.

    The Work

    Sixtowns joined the Local Visibility Accelerator to transform their local rankings. Our goal: Get them to the top of Google Maps for high-value keywords in 12 weeks.

    Here's what we implemented:

    Google Business Profile Optimisation
    Inner linking strategy to improve page authority
    Citation building across niche and general directories
    SEO refinement to complement existing efforts

    This wasn't a full overhaul — just the right tweaks, in the right order, to unlock performance fast.

    The Results

    🚀 From Rank 9 ➝ Rank 1 in the Google Map Pack for key waste-related terms

    That boost in visibility led to a noticeable increase in inbound leads, all within just 12 weeks.

    Before and after Google Maps rankings for Sixtowns Waste

    Before we started working with Dylan at Local Leads Accelerator we were told SEO would take a long time and cost a fortune. This couldn't have been further from the truth — we were seeing a big increase in inbound leads in just a few days. Dylan and the team were great to deal with and were much more reasonably priced than other companies we looked at. I can't recommend them enough!

    B

    Ben - Owner of Sixtowns Waste

    Want to Rank Like This?

    Whether you're in skip hire, waste management, or any local service — our Local Visibility Accelerator system is built to get you found, get you booked, and get you paid.